The business justification for this wild-ass effort is likely not obvious, so I’ll define it: the act of exploration is as valuable as the act of building.

Exploration is hard to justify because it’s hard to measure. When exploration is complete, you often have nothing to hold up to your project manager to explain or justify the expenditure of time. Here’s what you tell them, “My job isn’t just building product; I also build people.”

http://www.randsinrepose.com/archives/2011/07/12/bored_people_quit.html
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