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There is, however, a shortage of good startup designers, at least when it comes to people who have both interaction and product design experience and skill sets. Designers today are being asked to do more than simply build visuals and hand them off to engineers. They are evolving into experts in user research (customer development), information architecture (IA), interaction design (IxD), visual design, and storytelling (copy writing and messaging). They also possess back-end skills and have a thorough understanding of the technology stack that the product is being built on. Just as importantly, they get the big picture and realize that user experiences are built around business models as well, including marketing, distribution, customer support, sales, business development and operations.
Design is becoming a competitive advantage for startups | VentureBeat
This. Design is one deliverable, but in order to deliver it well, you effectively have to learn to do five other people’s jobs. Your clients and coworkers most likely won’t appreciate your thought processes and will ask for multiple versions and iterations, and then will probably implement a poor variant on your original idea before realizing that you had presented and explained the solution the first time.
It’s frustrating but it’s good practice; once you find yourself there then you are in a perfect position to start your own company/project and really make shit happen.
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